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In that review, too, Finkel and his co-authors suggested that the best thing about online dating is that it widens your pool of prospective mates. In a 2015 New York Times op-ed, Finkel shared another reason why Tinder and similar services may be the best option for singles.

Finkel wrote: "[S]uperficiality is actually Tinder's greatest asset.

That's because instead of going on one blah date, you've gone on 27.

Ultimately, there's absolutely no guarantee you'll meet someone online.

Most of them want to have fun, meet interesting people, feel sexual attraction and, at some point, settle into a serious relationship.

"Being a member of It's Just Lunch is like having trusted friends set you up, but even better, because they're professionals.

It’s Just Lunch is the #1 Personalized Matchmaking service in the world!

And all of that begins with a quick and dirty assessment of rapport and chemistry that occurs when people first meet face to face." To be sure, Finkel acknowledges downsides to having so many date options.

In the 2012 review, Finkel and his colleagues used the term "choice overload" to describe what happens when people wind up making worse romantic choices when they've got more of a selection.

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